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The PR Implications of Conspiracy Theories for Private Companies

Let me say right from the start that this is not going to be a comprehensive analysis of the topic described in the headline. I think the headline presents a great premise for an article, but really I don't have the stomach for it. Maybe further down the road. I waded into this subject after reviewing the first part of PRovoke's story, "Crisis Review: The Top 20 Crises Of 2020," which selected election fraud claims to top its list. Dominion Voting Systems somehow wound up on the radar of absolutely crazy theories about how the 2020 vote could have been changed or otherwise manipulated. I'm sure the public relations and crisis counselors working with and for Dominion were sickened by what they witnessed, and I 100 percent support their legal efforts to extract whatever pounds of flesh they can from …


Five Crisis Communications Fundamentals Every Organization Needs to Know

Access to Accurate Information Will Help Decision Makers Stop a Crisis Plenty has been written about how digital media has changed crisis communications. That makes sense, because the pace of scrutiny has accelerated with everyone carrying devices that can instantly broadcast video to a worldwide audience. What’s more, digital media creates a platform for people to express outrage, and that backlash can really sting. That said, the core fundamentals of crisis communications remain unchanged from when I entered public relations more than 20 years ago – and they go back a lot further than that.  Crisis communications is sometimes portrayed as a way to deflect responsibility or explain away a problem. In reality, crisis PR’s most important role is to aid in stopping human suffering and the potential for harm to the community as quickly as possible.  Crisis communications does …


The Top 5 Benefits of PR Crisis Planning

Crisis Planning Can Reduce Crisis Risk and Speed Up Crisis Response Kudos to Jill Odom, editor for the trade publication, Total Landscape Care, for this week's story, "Expecting the unexpected: Managing a public relations crisis." Odom makes the case that every business -- even small businesses -- are at risk of a crisis and need a crisis response plan just in case. The article is worth reviewing and it prompted us at DPK Public Relations to catalogue a few of the biggest benefits we have observed businesses enjoying as a result of going through the crisis planning process. Here are the top five benefits of developing a crisis response plan: 1. The mere act of creating a crisis plan often establishes heightened awareness of crisis risks throughout the organization. By identifying and prioritizing the events that could threaten normal business …


DPK Public Relations Founder Discusses Crisis Planning

Oregon Communicators Learn About Fundamentals of Crisis Communications DPK Public Relations Founder Daniel Keeney, APR was proud to present at the Spring Conference of the Healthcare Communicators of Oregon last week on the subject of Crisis Communications Planning. He discussed how all crises have certain characteristics, including unwanted scrutiny, an interruption of normal business operations and harm (or threat of harm) to reputation. If your organization is experiencing an event or percolating issue with those three characteristics, you are probably in great danger of being in crisis.  If your organization is in crisis, call DPK Public Relations at 800.596.8708.  Another common element of crisis is that the event could have been anticipated. One of the great values of crisis planning is conducting a threat or vulnerability assessment. We do this by talking with people from throughout the organization and also assessing …


  • Released: June 08th, 2015 12:53 PM
  • Author: Daniel Keeney
  • Phone: (800) 596-8708
  • Email:
  • Website: www.dpkpr.com
  • Tag(s): crisis pr public relations crisis communication planning

DPK Public Relations President Quoted in Reuters Article on Blackstone CEO

The audacious lifestyle and otherworldly compensation of the CEO of Blackstone Group is prompting a fair amount of criticism and scrutiny. DPK Public Relations'' President, Dan Keeney, was interview for the following story from Reuters about the backlash: Blackstone CEO''s high profile sparks backlashNEW YORK (Reuters) - If private equity firms had aimed to steer clear of political controversy heading into an election year, the message may have been lost on Stephen Schwarzman. The CEO and co-founder of Blackstone Group this week became a lightning rod for criticism over perceptions that he makes too much money and leads an overly lavish lifestyle. Blackstone revealed his stake in the firm could be worth $7.73 billion after its initial public offering this month and that he will get a one-off payout of up to $677.2 million. One of his private staff also exposed …


Top 10 #CrisisPR Lessons Learned from Natural Disasters

Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding principles for your organization''s crisis communications philosophy.